Out of all the things we hear regularly from our eye care professional clients, one thing that recently got us thinking was the singular desire to own a website with custom design and branding. It doesn’t surprise us that you want a site that’s beautiful and unique. But it does make us wonder why so many think their site has to be custom, OR beautiful, OR functional, and not ALL of these things.
A Marriage of Beauty & Function
Your website may not be the first interaction that patients have with your practice online. But it’s likely the first space where they spend more than a minute or two early on in their search for an optometrist.
And when they visit your site, it’s the first time they really get a sense of your practice’s personality, to see if you’re the right fit for them.
We know your current patients and prospective patients are visiting your site. Sell them on your brand by telling its story with custom content and design. A perfect site should be unique, a marriage of beauty and functionality, where your branding and design are aligned with performance optimization strategies.
All EyeMDPro websites ensure that your patients can easily find out who you are, where you are, what you’re about, how you can help or when they can come see you. The goal is to make it easy for them to schedule an appointment. CustomPro takes that approach a step further, delivering unique branding and design to complement the site’s functionality and search engine optimization.
A Faster Site for Patients
Here are a few pieces of research on design and site speed to get you thinking: Research shows that 94% of website first impressions are design related. Everyone likes a nice-looking site, so that study makes sense, right? Well, the next bit of data gets scarier: approximately 1 in 4 website visitors will abandon a website if it takes 4 seconds or more to load.
Customers of our marketing plans know all about our dedication to site speed. But if you’re new to this, pull up Pingdom right now on another tab and test your page’s site speed.
Are you done? Was it a little too close for comfort?
Now imagine a prospective patient with 30 apps open in their browser. Websites are already going to be loading slowly for them, and there’s nothing you can do about that. But, what you can do is realize that you need to do everything in your power to improve how quickly your site loads for them. There are simply too many other factors outside your control that can slow down your website.
A site bogged down by speed issues can affect you in a few ways: First, it’s like the web equivalent of putting an obstacle course in front of your practice’s entrance. Second, a poor mobile loading speed negatively affects a site’s SEO, meaning Google will lower your search ranking, making your page harder to find. Third, and most importantly, the average human attention span is 8.25 seconds. If 6-7 of those seconds are spent with the site loading, that visitor will navigate away from the site to another faster loading option.
A Better Ranking & ROI
Whether or not your marketing plan begins and ends with a website, optimizing your site’s search engine ranking should be the cornerstone of your strategy. Consider SEO like an insurance policy for your practice. 46% of Google searches are looking for local information, so no matter your other marketing activities, SEO is working in the background helping you get found sooner than the competition.
Many factors play into a site’s SEO ranking, including the inclusion of commonly searched keywords, metadata, the number of users your site has, and how long your users stay on your site, to name a few. The more eye care specific SEO tactics used, the more likely you’re found sooner when local residents search for “ophthalmologist near me,” or for info on eye-related conditions, resulting in more booked appointments for your practice.
A Custom Site with CustomPro
The key to a perfect website is in the balance between beauty and functionality. Out of this need came the idea for CustomPro. EyeMDPro developed CustomPro as a complete website solution that you get to own. It delivers practices like yours everything that you would need from a website in order to wow patients and book them into appointments.
It can feel hard to differentiate your practice in an ever-changing digital landscape. With CustomPro, we customize your brand and designs for maximum visibility. Your site is designed with patients in mind, utilizing SEO and mobile-first optimization to help you reach them sooner, earn their trust and get them into your practice.
CustomPro helps you:
- Engage your patients with custom design, branding & photography
- Stand above the competition with a beautiful site
- Book more appointments with bespoke content & messaging
- Get a mobile-first website that’s yours to own
- Your HIPAA-compliant site will be built with your input so we can more accurately tell your brand’s story and reach your ideal
- patient. In addition to a beautiful unique site and branding, you get:
- Custom content for your home page and top-tier pages
- 3 meetings and 5 revisions with our designers
- One professional photoshoot so your practice looks its best on page
- The ability to pay in 10 equal monthly installments
- Ready to look and perform your best? Start growing in style with CustomPro.