Posts by Chris Overton

Everybody loves an expert. Think Oprah Winfrey or Warren Buffet. These experts are household names. By developing your expertise, your practice can be a trusted household name too (well, locally, at least).

Now more than ever, the quality of your practice’s online presence is the difference between booking an appointment or losing out to the competition. For decades, Google has changed the way patients find businesses (including optometrists). It’s important to stay ahead of the curve with the latest Google features and updates to keep your search ranking high.

It’s important to stay ahead of the curve with the latest Google features and updates to keep your search ranking high.

Our world is dominated by all things online, but the fact is face-to-face experiences still count… a lot! Live events are still around for a reason–they work.

Your practice manager keeps your office running smoothly. Show them your appreciation by nominating them for Practice Manager of the Year for the chance to win a Grand Prize of $2500, a 2nd prize of $1000 or 3rd prize of $1000!

EyeCarPro’s spring marketing campaigns hone in on these pain points using strategic marketing content to get you found sooner and fill up your appointments faster.

As an ophthalmologist, you understand that referrals from local optometrists, general practitioners and other MDs are an integral for practice growth. EyeMDPro has some digital marketing tips to help you build strong relationships with local referrers to maximize referrals.

Looking to reach more local Orthokeratology patients? Use this free campaign to let them know how you can help them.

We’ll be in New York March 16th-19th at the Jacob Javits Convention Center!

As an ophthalmologist, you’re dedicated to providing high-quality eye care to patients. You also need to market your practice effectively to reach new referrers, attract new patients and keep existing ones coming back. And of course, you still have to be profitable.