EyeMDpro Blog

Ophthalmology & Marketing Insights

Want to learn some of our marketing secrets? When we’re not busy writing blogs for your site, we’ll update this page with ophthalmology-focused marketing blogs. Check back often for tips on how to grow your practice.

Current Blog

Copy of Toys and Eye Safety in December

Sharing blogs like the one below can raise awareness about your specialized services and potentially boost patient your bookings.
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Other EyeMDPro Marketing Blog Articles

  • Free Download: What happens to your eyes with Diabetes

    Wednesday November 8, 2023
    Sharing blogs like the one below can raise awareness about your specialized services and potentially boost patient your bookings.
  • Diabetic Retinopathy

    Thursday November 2, 2023
    Sharing blogs like the one below can raise awareness about your specialized services and potentially boost patient your bookings.
  • Exploring Pediatric Ophthalmology

    Tuesday October 17, 2023
    Sharing blogs like the one below can raise awareness about your specialized services and potentially boost patient your bookings.
  • Marketing Specialty Services

    Wednesday September 27, 2023
    Promoting specialty services in ophthalmology has many benefits. It helps patients learn about treatments beyond regular eye check-ups.
  • Can Adults Benefit from Vision Therapy?

    Monday September 18, 2023
    Vision therapy isn't just for kids. In this article, we'll explore how vision therapy can enhance adults' visual skills.
  • Choosing the Right Website for your Ophthalmology Practice

    Monday September 11, 2023
    Your website's initial impression holds the power to either captivate visitors and transform them into loyal patients or steer them toward your competitors. An uninspiring, perplexing, or sluggish website can effortlessly divert potential clients elsewhere.
  • 14 Tips for a Successful Event

    Thursday September 7, 2023
    14 Tips for a Successful Event. Mastering Event Branding: Proven Strategies to Supercharge Your Brand's Visibility
  • Attract More Dry Eye Patients

    Wednesday August 23, 2023
    Dry Eye Syndrome, is a commonly overlooked condition. It occurs when the quality of your tear film, responsible for keeping your eyes lubricated, is compromised.
  • Nurturing Clear Vision: A Guide to Myopia Control for Children

    Friday August 11, 2023
    Nurturing Clear Vision: Myopia, or nearsightedness, is becoming increasingly prevalent among children. This condition not only affects their immediate vision but also elevates the risk of severe eye issues in the future.
  • Free Campaign: Blue Light

    Wednesday August 2, 2023
    Our team of eye care experts has put together a free campaign with everything you need to run a successful campaign. Easy to download and packed with engaging content and vibrant designs to help elevate your practice.
  • Start The Year Right With A Pediatric Eye Exam

    Friday July 28, 2023
    Every child deserves to be set up for success for the new school year, and scheduling your child for a comprehensive pediatric eye exam will help them achieve it.
  • Free Campaign to Elevate your Eye Care Marketing

    Tuesday July 25, 2023
    Are you ready to take your eye care marketing to new heights? We've got something special just for you: our brand-new ebook, available for free download!
  • LASIK or Progressive Frames

    Wednesday July 19, 2023
    Glasses and lasik surgery are both options to correct vision issues. Each option to correct vision has some advantages and disadvantages.
  • You Ask – We Answer

    Wednesday July 12, 2023
    At EyeMDPro, we're all about empowering our clients to make informed decisions when choosing a marketing provider.
  • How UV Damages Your Eyes

    Wednesday July 5, 2023
    This article might scare you, and we hope it does - just enough to motivate you to wear proper eye protection against the sun.
  • Get Competitive with GPN Vision

    Thursday June 29, 2023
    Do you need help filling your appointment schedule while your local competitors are fully booked? It's time to up your digital marketing game!
  • Protect your Peepers

    Thursday June 22, 2023
    June brings with it, not only the first day of summer, but also National Sunglasses Day.
  • Free E-Book to Elevate your Eye Care Marketing

    Wednesday June 14, 2023
    Are you ready to take your eye care marketing to new heights? We've got something special just for you: our brand-new ebook, available for free download!
  • Drive More Elective Surgeries with Google Ads

    Thursday June 8, 2023
    We recently wrote a blog, How to Reach Locals Looking for Elective Surgeries, and the one thing we got the most feedback about was the brief section about Google Ads. Why? Because it’s some of the most cost effective advertising money can buy…and it works.
  • Are Floaters and Flashes Dangerous?

    Tuesday May 30, 2023
    What are typical pediatric eye emergencies? You’ve likely experienced occasional visual “floaters” or flashes and may have wondered what they were and if they’re a cause for concern. They look like tiny lines, shapes, shadows, or specks that appear to be drifting in the visual field. More often than not, seeing floaters is a normal…
  • Practice Manager of the Year 2023 Winner

    Thursday May 25, 2023
    Your practice manager keeps your office running smoothly. Show them your appreciation by nominating them for Practice Manager of the Year for the chance to win a Grand Prize of $2500, a 2nd prize of $1000 or 3rd prize of $1000!
  • Want to Reach More Elective Patients

    Thursday May 18, 2023
    Does this sound familiar: you’ve been working so hard finding and nurturing relationships with co-management partners, that you haven’t spent as much time focusing on capturing elective patients. We don’t blame you—you’re an MD, not a Marketing guru.
  • Download our FREE Scleral Lenses Campaign

    Thursday May 11, 2023
    Need some inspiration to attract high revenue Scleral Lens patients & become known for specialized services in your local community?
  • Develop Expertise in Your Practice with our FREE e-book

    Thursday May 4, 2023
    Everybody loves an expert. Think Oprah Winfrey or Warren Buffet. These experts are household names. By developing your expertise, your practice can be a trusted household name too (well, locally, at least).
  • Digital Strategies to Find and Retain Your Dream Team

    Wednesday April 26, 2023
    Now more than ever, the quality of your practice’s online presence is the difference between booking an appointment or losing out to the competition. For decades, Google has changed the way patients find businesses (including optometrists). It's important to stay ahead of the curve with the latest Google features and updates to keep your search ranking high.
  • Google Search Ranking

    Thursday April 13, 2023
    It's important to stay ahead of the curve with the latest Google features and updates to keep your search ranking high.
  • FREE Event Marketing e-book Download

    Thursday April 6, 2023
    Our world is dominated by all things online, but the fact is face-to-face experiences still count… a lot! Live events are still around for a reason–they work.
  • Practice Manager of the Year 2023

    Wednesday March 29, 2023
    Your practice manager keeps your office running smoothly. Show them your appreciation by nominating them for Practice Manager of the Year for the chance to win a Grand Prize of $2500, a 2nd prize of $1000 or 3rd prize of $1000!
  • Spring Allergens Are In The Air!

    Thursday March 23, 2023
    EyeCarPro’s spring marketing campaigns hone in on these pain points using strategic marketing content to get you found sooner and fill up your appointments faster.
  • Get More Referrals

    Tuesday March 14, 2023
    As an ophthalmologist, you understand that referrals from local optometrists, general practitioners and other MDs are an integral for practice growth. EyeMDPro has some digital marketing tips to help you build strong relationships with local referrers to maximize referrals.
  • Grab Your FREE Ortho-K Campaign!

    Thursday March 9, 2023
    Looking to reach more local Orthokeratology patients? Use this free campaign to let them know how you can help them.
  • Vision Expo East 2023

    Tuesday February 28, 2023
    We’ll be in New York March 16th-19th at the Jacob Javits Convention Center!
  • Practice Profitability

    Wednesday February 22, 2023
    As an ophthalmologist, you’re dedicated to providing high-quality eye care to patients. You also need to market your practice effectively to reach new referrers, attract new patients and keep existing ones coming back. And of course, you still have to be profitable.
  • Living with Low Vision

    Wednesday February 15, 2023
    Vision that is impaired and can’t be corrected requires adjustments to daily life. Here are some facts and tips for coping with low vision.
  • A Free Campaign to Help More AMD Patients

    Thursday February 9, 2023
    February is AMD Awareness Month, remind patients—and let local prospects know—that you’re here to help them.
  • Leveraging AI to Boost Your Marketing Strategy

    Thursday January 26, 2023
    If you’ve been following the news, you’ve seen that AI has been everywhere in the past few months. This is all thanks to the rise of conversational AI language models like ChatGPT.
  • Book More Patients with this FREE Valentines Day Campaign

    Thursday January 19, 2023
    Download our Strategic Marketing Guide to learn exactly how we market practices. We don’t mind giving away our secrets because you’d have to be an eye care expert to implement them—which you are! Whether you’re a do-it-yourself’er or don’t-do-it-yourself’er, this guide is a perfect start for long-term growth.
  • New Years No Shows

    Thursday January 5, 2023
    We don't need to tell you that every missed appointment is lost revenue. On the plus side, the hard work is done and you're successfully booking appointments. With a few tweaks to your processes you can retain and realize the number of appointments you book.
  • Can My Child be Injured By Nerf® Gun?

    Thursday December 22, 2022
    In the classic movie, A Christmas Story, all little Ralphie Parker wanted was a BB gun for Christmas. “You’ll shoot your eye out, kid,” was the oft-repeated response by adults throughout the film. And for good reason! A study published in the December 2019 issue of Pediatrics found that between 1990-2016, more than 360,000 records of children harmed with BB guns and other “non-powder firearms.”
  • Download Our Free Strategic Marketing Guide

    Thursday December 22, 2022
    Download our Strategic Marketing Guide to learn exactly how we market practices. We don’t mind giving away our secrets because you’d have to be an eye care expert to implement them—which you are! Whether you’re a do-it-yourself’er or don’t-do-it-yourself’er, this guide is a perfect start for long-term growth.
  • Eye Safe Gifts This Holiday Season

    Thursday December 8, 2022
    ‘Tis the season for giving, and parents, grandparents, family and friends need to know that certain toys and games can pose a serious risk to children’s health and eyesight.
  • Book More Dry Eye Patients with this FREE Campaign

    Monday November 28, 2022
    Winter is around the corner, bringing with it Dry Eye, which on a good day can have your patients’ eyes feeling drier than a bucket of sand. And chances are, some of your patients don’t necessarily realize that Dry Eye is a treatable condition, or won’t book an appointment for it without a nudge. Our eye care experts put together a free Dry Eye campaign to let them know how you can help, designed to capture their business when their need for you is high.
  • Black Friday Savings!

    Thursday November 24, 2022
    Our best deals of the year—and a chance to win a Grand Prize of a CustomPro website or 1 FREE month of Service!
  • Free e-book Download

    Tuesday November 15, 2022
    Hiring the wrong person won’t just decrease your practice’s productivity, it also compromises your brand’s reputation, leading to a less than stellar experience. When you’re forced to rehire, there’s the stress of finding the right candidate and training them, while trying to maintain the morale of your current staff.
  • Black Friday Savings!

    Friday November 11, 2022
    Our best deals of the year—and a chance to win a Grand Prize of a CustomPro website or 1 FREE month of Service!
  • Ophthalmology Marketing 101

    Thursday November 3, 2022
    Want to know the one secret to growth marketing? Comprehensive omni-channel marketing plans. Okay, that “one secret” is admittedly many recurring marketing activities. And yes, we’ll still break the plan down for you. We're comfortable giving away the recipe for marketing success because only an eye care expert can replicate the results.
  • Download Our Free Use It Or Lose It Campaign & End 2022 Strong

    Wednesday October 26, 2022
    Time is running out for your patients’ 2022 insurance benefits. Finish off the year with a full calendar by telling your patients to use it or lose it!Time is running out for your patients’ 2022 insurance benefits. Finish off the year with a full calendar by telling your patients to use it or lose it!
  • Introducing EyeMDPro

    Wednesday October 19, 2022
    If you’re an ophthalmologist, and anything like the MDs we work with, you are 100% too busy to trust your marketing to an agency without eye care expertise. Luckily, you found us here at EyeMDPro. Haven’t heard of us yet? That’s okay, maybe you’ve heard of our sister company. As EyeCarePro, we’ve helped thousands of…
  • Kids’ Eye Emergencies & What you Need to Know

    Wednesday October 5, 2022
    What are typical pediatric eye emergencies? Eyes and their surrounding skin are some of the most delicate organs in the body. Many classic sports moves put children’s eyes in the line of danger, such as whizzing balls, shooting darts, and swinging bats or rackets. Even peaceful recreation, such as lying by the poolside or on…
  • SEO Is Not What You Think It Is

    Wednesday September 28, 2022
    SEO is a funny concept. Everyone knows that they have to do it, but what it is can vary depending on who you ask. A common thread in SEO for eye care marketing is the notion that if you’re not ranked #1, or even on the first page, you won’t get any clicks. And that’s…
  • How to Keep Your Social Media Social

    Thursday September 8, 2022
    Getting your social media post seen used to be as easy as clicking 'post.' Your patients expect your content to be current, but it takes time to do it properly and it's increasingly more difficult to work with the algorithm to be seen. Read our blog with tips to boost your social channels and stay top-of-mind with patients as you advertise your services and promotions
  • CustomPro & Optimized, Not or

    Monday July 18, 2022
    Out of all the things we hear regularly from our eye care professional clients, one thing that recently got us thinking was the singular desire to own a website with custom design and branding. It doesn’t surprise us that you want a site that’s beautiful and unique. But it does make us wonder why so…
  • Doctors of Eye Care and the Metaverse of Madness—Part 2

    Friday July 1, 2022
    Start Growing In Part 1 of our metaverse series, we explained what the metaverse is and how it’s starting to shape the way businesses interact with their customers. In Part 2, we cover the exciting advancements the metaverse brings to the field of eye care. A New Look for Eye Care In our last article,…
  • Doctors of Eye Care and the Metaverse of Madness Part 1

    Tuesday June 14, 2022
    If you’ve kept an eye on the news recently, you’ve probably heard the term “metaverse” tossed around. You may be wondering, “What exactly is the metaverse, and should I be concerned with it?” In Part 1, we answer all your burning questions about this new space where business meets technology. The Eye Care of the…